Our Brand Work
Every part of your brand story, whether it is web design, product branding or content marketing, is crafted to deliver the right results at the right time.
Maximum return on creative is our promise. We create brand identities grounded in purpose, increasing brand equity, driving differentiation, and eliminating excessive marketing spend. It’s how we guarantee creative that counts.
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Twinning Station
A name inspired by heritage, connection, and progress. Where La Vergne’s past meets its next chapter. A brand built to attract, connect, and endure.
Stulberg International String Competition
From Kalamazoo to Carnegie—launching young musicians onto the world stage since 1975. “I love it. This is exactly who we are.” — Megan Yankee, Executive Director More than a competition, Stulberg is mentorship, legacy, and community in motion. “Those words feel very...
RIE
Trusted by industries where failure isn’t an option. “Circa did quality work and kept the process moving forward.” — John Warne, CEO From aerospace to medical, RIE’s brand now reflects its reputation for precision and reliability. “Thanks to our partners at Circa for...
Synchronous Health
Built for launch. Built to last. A brand identity ready to grow with the company. Human and high-tech. Design and messaging that connect on every level. Startup to standout. A visual system that remains relevant years after...
RealSite Commercial
A signature worth signing for. A visual identity that commands attention and instills trust. From pitch to property line. Brand presence that carries seamlessly across every touchpoint. Designed to move deals forward. Collateral that connects with decision-makers and...
Austermiller Roofing & Construction
"We threw out a lot of different thoughts and words, and you put it all together and made it meaningful." Penny AustermillerPresident & CEOAustermiller Roofing & Construction "You've grasped our industry so fast, it honestly feels like you've been part of it...
INTOO
Circa partnered with INTOO to overhaul its website and messaging, bringing clarity, cohesion, and confidence to a brand rooted in empathy and expertise. We helped INTOO evolve its online identity with SEO-backed content, intuitive UX, and a visual-verbal system that...
Agricole Hospitality
The creative direction took shape from an animated GIF, an early visual cue that captured the raw-meets-refined Brand Roots of Coltivare, a Gulf Coast Italian concept from Agricole Hospitality. Its bold movement and unexpected tone became the foundation for the...
Council Leadership
Timeless Aesthetic: The book’s cover and layout combine classic symbolism with modern geometric balance, creating a sophisticated and engaging reading experience. Symbolic System: Custom graphics of leadership archetypes provide a unique and consistent visual...
Zach Mercurio
Circa developed a pre-order campaign to promote early book sales and the mattering movement. The Create Mattering brand aesthetic was designed to extend the Zach Mercurio brand by reinforcing the core brand values and...
Kalamazoo RESA
The brand system was built around the metaphor of transformation and growth. The new KRESA emblem features layered symbolism—books and leaves representing knowledge and growth, all connected by a subtle “K” in the negative space. A comprehensive brand guideline was...
Bird Dog
A warm, approachable logo inspired by playful elements like a bird’s wing and a dog’s tail. Brand messaging focused on fresh, seasonal ingredients and a relaxed yet elevated dining atmosphere. Refined with a playful edge. Bird Dog’s reimagined brand brings together...
Frist Gala ’24
Concept: From Bud to Bloom Inspired by the magnolia - an iconic feature in many Southern gardens -this invitation suite represents the transition from bud to flower, from winter to spring, through the use of color and illustrative imagery. Both the Gala and Patron...
Sirvatus
Clean and effortless, the new style visually communicates the nature of Sirvatus’ services. The goal for the landing page? Tell a cohesive story while wowing viewers visually. Sirvatus's electric blue, a secondary color, conveys trust and security, infusing innovation...
Fulcrum Intel
The inspiration for the name and icon comes from the fulcrum, which is the “support about which a lever turns” to create leverage. Fulcrum Intel's work is strategic, ahead of the curve, and always custom-built for each client, offering a level of efficiency and...
Workerbee
A cross-platform brand guide built to enhance brand recognition and consistency for continued growth in the corporate SaaS market. Key deliverables included logo design, brand guide, LinkedIn social marketing assets, email...
Javelin Search & Growth Advisors
Targeted and precise. The brand identity for Javelin Search & Growth Advisor combines outdoor sportsman-vibe with professional finesse. Key deliverables included logo design, brand style sheet, LinkedIn social marketing assets, email signatures, business cards,...
Valor Compounding Pharmacy
Valor worked with Circa to create a content strategy for their site that prioritized the user experience, generating more online orders and clarity around their positioning and unique offerings. Valor’s new e-commerce platform and CRM make providing tailored medicine...
Affinity
Affinity worked with Circa to create a modern brand identity that appealed to cannabis newcomers and connoisseurs alike without feeling trendy, spa-like, or antiseptic. Unique iconography was created to elevate the product and make it easily identifiable to customers....
Beacon Specialized Living
Bright, inviting visuals cultivate a warm and welcoming environment, sparking engagement in this vital community. With a heart for their team, Beacon engaged Circa for a communications plan that fosters internal and community trust. Strategic and engaging...
Judith Bright
The Judith Bright brand is defined by the self-expressive, soul-filled aura of the creators & customers it serves. Light became the anchor for expression. A soft color palette is symbolic of the belief in the ability to rise above darkness. Empowered with words,...
Tennessee Wildlife Federation
A bold wordmark & simplified favicon based on TWF’s classic deer illustration, extend brand continuity with a modern twist. Clear navigation with strategic menu categories and a prominent path to donations make the website user-friendly and increased session...
YWCA Kalamazoo
YWCA Kalamazoo’s refreshed brand and messaging focused on service clarity and connective storytelling. Editorial-style photography emphasize the unique stories of YMCA Kalamazoo. Pops of brand colors create movement and focal points. Custom icons and infographics,...
Friends of Warner Parks
Content strategy prioritized user acquisition through best SEO practices and clear content structure. The web experience focused on the user journey through clear calls-to-action and restyled web layouts that feel natural and...
Keyser
Keyser’s bold asterisk communicates a level of playful confidence, assuring their audience to embrace life's adventures. The new, quirky sensibility rethinks risk and goes where no other insurance company branding has gone before. “At the end of our first meeting with...
U.S. Renal Care
The THIS IS USRC word mark incorporates a sans-serif font solution that balances the serif in the original logo. This became an animated gif for email signatures revealing the word-play: THIS IS US. THIS IS USRC. For two consecutive years, U.S Renal Care has been...
Rhinodart
Rhinodart typography on dark and light backgrounds. Bold typography, a powerful & fun mark, and an outdoorsman-inspired palette work together to evoke the adventurous spirit of the Rhinodart Vibe. “Choosing Circa was not something we debated about, the Circa team...
Google X Team
“Circa exceeded our expectations in every way! They were professional, collaborative & incredibly creative in delivering a brand that perfectly captured the essence of our team’s event! Their timely execution & responsive communication made the entire process...
Golden Section
Inspired by the “golden ratio”, a mathematical ratio occurring in nature, architecture, and design, Golden Section’s brand positioning focuses on their proprietary growth plan for startups: strategic, iterative, and mapped one step at a time. Dynamic shapes and...
Frist Gala ’22
"It all looks so stunning!" Sam NewtonDevelopment Coordinator After the success of the 2022 event branding Alyssa Blades, Assistant Director Of Development at Frist Art Museum, requested Circa become their official event branding...
Bell’s Brewery
Chock full of wit, quirky graphics, and eccentric colors, Bell’s site extends the brand engagement for craft beer fans to the digital platform. Animated Hopslam video.
Junior Achievement of Middle Tennessee
Pulling inspiration from concert tickers and letterpress posters, specifically those from the historic Hatch Show Print in Nashville, this visual direction was full of bright color, bold typography, and texture. “Holy smokes! You know you’re a big deal when you get...
Lowe’s
MyLow is Lowe’s new AI assistant created to guide customers through every step of their home improvement projects. To communicate its role and value, Circa helped develop a storyboard that personifies MyLow as an always-there helper—providing real-time answers and...
Friends Life Community
The vibrance and playfulness of the new visuals reinforce the mission of Friends Life Community: to help people with IDD grow and enjoy life in community.
Charles Hawkins Co.
“Thank you for your firm’s guidance and expertise with our rebrand. I’m thrilled with the outcome, and we’ve received such positive feedback from our partners, clients, and friends.”— Lewis Agnew, President Video scrolling through the Charles Hawkins Co....
Armistead
Organic, stamp-based art and earthy tones that evoke authenticity and a connection to simpler times. The name Armistead acknowledges a revered ancestor of the Short family while capturing the essence of a 'town' ('stead')—reflecting both the farm's heritage and its...