Beacon Specialized Living
For over fifty years, Beacon has created a new standard of care for the vulnerable population of individuals with developmental disabilities (DD), intellectual and developmental disabilities (IDD), and severe mental illness (SMI). Circa worked closely with the CEO, HR department, and IT teams to unite the brand, build a community engagement website, develop a HIPAA-compliant intranet communication system, increase employee engagement and compliance, and recruit an internal marketing team.
The Objective
These efforts supported expansion into four new states, more efficient recruitment, enhanced internal communication, and the development of an employee training and compliance system. Today, Beacon operates as one of the premiere behavioral health providers in the nation serving over eight states.
Bright, inviting visuals cultivate a warm and welcoming environment, sparking engagement in this vital community.
With a heart for their team, Beacon engaged Circa for a communications plan that fosters internal and community trust.
Strategic and engaging employee-facing email campaigns were developed to demonstrate Beacon’s welcoming and compassionate spirit.
“We have been working with Circa to implement a new employee website and they have been nothing but GREAT! They are in constant communication with us, they meet with us weekly and quickly make any changes that are needed. They are always eager to offer assistance, they take our ideas and put a creative spin on them. I would highly recommend Circa to anyone and everyone.” — Danielle Labrechts, Vice President of Human Resources”
