Houk Air Conditioning

For more than sixty years, Houk Air Conditioning has served Texas homeowners with dependable heating and cooling services. Circa partnered with Houk to strengthen that story through a campaign celebrating its 1962 roots while developing a cohesive visual system for its growing family of customer touchpoints.

Brand GuideCopywritingDesignGraphic DesignLogo DesignStewardship
Houk Air Conditioning brand work, image 1

The Objective

Create a unified brand system that honors Houk's legacy, reinforces its premium customer experience, and brings consistency across campaigns, membership programs, and everyday marketing materials.

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