Fulcrum Intel
Fulcrum Intel is a research and intelligence firm specializing in political, corporate, and reputational research. The company provides in-depth, actionable insights to campaigns, corporations, and employers. Their research is ethical, comprehensive, and customized for each client's unique needs. The name "Fulcrum" conveys the idea of leverage—the way good research can move opinions and strategies in campaigns and corporations.
The Objective
Through our brand package, Circa refreshed Fulcrum Intel’s brand to engage its existing political audience while expanding appeal to non-political sectors, positioning the company for growth in Nashville and beyond. Circa was tasked with capturing the essence of Fulcrum Intel, reflecting their core personality traits: strategic, direct, and determined.
The inspiration for the name and icon comes from the fulcrum, which is the “support about which a lever turns” to create leverage.
Fulcrum Intel’s work is strategic, ahead of the curve, and always custom-built for each client, offering a level of efficiency and personal attention not often found in their industry.
