Austermiller Roofing & Construction

Austermiller Roofing isn’t just on roofs—they’re raising the standard for the entire industry. Female-led and locally rooted, their team blends grit, mastery, and genuine care to deliver roofs worth talking about. Whether it’s a storm-day save or a designer-level install, Austermiller brings confidence and reassurance to every shingle.

Brand GuideBrand MessagingBrand PositioningCommunications PlanningContent StrategyCustomer ExperienceDesignDesign ProductionGraphic DesignLogo DesignMarketingMarketing StrategySearch Engine OptimizationStewardshipStrategyUI/UXUser FlowWeb DesignWebsite Development
Austermiller logo over a shingled roofline

The Objective

Circa partnered with Austermiller to build a brand as commanding and dependable as the team itself. Through strategy, identity, and messaging, we created a platform that could keep evolving—activated across high-priority touchpoints that bring their core values to life for the audiences they serve. As Austermiller’s trusted brand partner, we ensure their voice, visuals, and presence stay as strong and consistent as the roofs they build.

Red Austermiller work truck with the new logo and phone number

“We threw out a lot of different thoughts and words, and you put it all together and made it meaningful.”

– Penny Austermiller President & CEO Austermiller Roofing & Construction

The new Austermiller logo above the old oneAustermiller logo mark and wordmark lockups

“You’ve grasped our industry so fast, it honestly feels like you’ve been part of it for decades.”

– M.J. Garrett Sales & Marketing Director Austermiller Roofing & Construction

Austermiller color palette: Heritage Red, Modern Red, Steel, Platinum, Black Oxide and WhiteAustermiller billboard: Raising the Standard in Roofing

Peace of mind, every time. A visual and verbal identity that delivers on the brand promise without compromise.

Austermiller hat and Huber Center sponsorship signageAustermiller website homepage: Raising the Standard in RoofingAustermiller-branded cooler and stadium bannersAustermiller free roof guide, checklist and pull-up bannersAustermiller presentation folder, brochures and business cardsAustermiller Instagram profile beside a branded job-site banner

From roofline to reputation –positioning Austermiller as the industry standard in expertise and trust.

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