Austermiller Roofing & Construction
Austermiller Roofing isn’t just on roofs—they’re raising the standard for the entire industry. Female-led and locally rooted, their team blends grit, mastery, and genuine care to deliver roofs worth talking about. Whether it’s a storm-day save or a designer-level install, Austermiller brings confidence and reassurance to every shingle.

The Objective
Circa partnered with Austermiller to build a brand as commanding and dependable as the team itself. Through strategy, identity, and messaging, we created a platform that could keep evolving—activated across high-priority touchpoints that bring their core values to life for the audiences they serve. As Austermiller’s trusted brand partner, we ensure their voice, visuals, and presence stay as strong and consistent as the roofs they build.

“We threw out a lot of different thoughts and words, and you put it all together and made it meaningful.”
– Penny Austermiller President & CEO Austermiller Roofing & Construction


“You’ve grasped our industry so fast, it honestly feels like you’ve been part of it for decades.”
– M.J. Garrett Sales & Marketing Director Austermiller Roofing & Construction


Peace of mind, every time. A visual and verbal identity that delivers on the brand promise without compromise.






From roofline to reputation –positioning Austermiller as the industry standard in expertise and trust.


