Brand Insights.
From the outset, our vision at Circa has been to generate meaning: for our team, for our clients, for their audience, and on and on. Putting good into the world has ripple effects. It’s what builds better communities and lasting experiences. This is what motivates us every day — focusing on and delivering what matters.
- Insight
- Author
The Art of Event Branding: Creating Experiences That Last
Every event is an opportunity to make an impression. There’s a moment that happens at every great event—when the room quiets, the lights shift, and everything just feels right. The colors, the music, the movement, the message all connect. That’s not a coincidence....
Brand Workshops: Essential, Human, and Growth-Critical
Not Another Meeting – Why Brand Workshops Matter A brand isn’t built behind closed doors or in endless email threads. It’s shaped by the people who carry it forward. That’s why brand workshops are essential, especially for organizations in vital growth...
The Circa Naming Process: Why it matters more than you think
What's in a Name? More Than You Think. A brand’s name is one of its most valuable assets. It’s the first word your audience remembers, the anchor for your reputation, and the foundation for every marketing investment you’ll ever make. Many of the leaders we work with...
Brand Roots: Your Brand’s First Strategic Advantage
Brand Roots: Your Brand's First Strategic Advantage One of the trickiest parts of branding isn’t knowing what you need—it’s knowing what to build from. Most of the clients we work with are already in motion. They know they need a name, a logo, a stronger website. Or...
Circa’s Brand Framework: How our process drives business growth
Growth Requires Clarity Growth is what keeps organizations alive. It’s exciting, but it’s hard. Growth means change and change is difficult on processes and people. A great brand not only promotes business growth, it provides clarity on where an organization is...
The Subtle Power of a Brand Refresh
Here’s a truth about brand refreshes that doesn’t make the headlines: what you keep is just as important as what you change. If you’ve spent any time online this year, you probably saw the internet’s reaction to the Walmart brand refresh. Their announcement became a...
Circa’s 2024 Recap & Focus for the Brand New Year
Ten years ago, two graphic designers decided that they worked better together. They took a leap of faith, joined forces, and transformed a spare closet into their creative studio. It takes a combination of optimistic obsession, brutal honesty, and relentless...
Brand Strategy: Where to Begin
A strong brand strategy aligns your business identity to your objectives, ensuring every touchpoint resonates with your audience and drives meaningful results. Here’s why it’s crucial and how to get started: Why Brand Strategy Matters A few years ago, we worked with a...
Aligning Vision: Rebranding Strategy Meets EOS (Entrepreneurial Operating System)
We owe Gino Wickman a thank you. Traction solves a big hurdle when it comes to brand and rebranding strategy. Let us explain.A few years ago, an insurance group out of North Carolina hired us for a brand refresh. It was a complete overhaul with a new name, brand...
Nashville Brand Agency’s Emerging Leader Finalist
We are so proud to share that Emily Little, our fearless Creative Director, has been chosen as the 2024 Nashville Emerging Leader Finalist from the Nashville Chamber of Commerce. Emily joined Circa Brand Agency in 2016 as a design assistant. Since then she has been...