Sirvatus

Sirvatus provides finance operating tools that make loan administration an effortless process. To complement their state-of-the-art technology and distinguish themselves from a lackluster industry aesthetic, the Sirvatus team sought an innovative look for their landing page and logo. Rising above conventional industry designs, the Sirvatus team can confidently showcase their op systems to clients and investors with designs that feel streamlined and professional.

Brand GuideBrand MessagingBrand PositioningBrand WorkshopCopywritingDesignDesign ProductionGraphic DesignIconographyLogo DesignUI/UXWeb DesignWebsite Development

The Objective

With one week to go before their upcoming ops showcase, the Sirvatus team collaborated with Circa to bring their notes, sketches, and vision for the brand identity to life. The quick and strategic brand creation enabled the Sirvatus development team to activate promotional materials for funding and growth.

Clean and effortless, the new style visually communicates the nature of Sirvatus’ services.

Close up of Sirvatus brand guide featuring logo usage, color palette, and typography styleSirvatus homepage on displayed on a laptop screen

The goal for the landing page? Tell a cohesive story while wowing viewers visually.

Examples of color palette and style as displayed on Sirvatus' homepage and custom iconography

Sirvatus’s electric blue, a secondary color, conveys trust and security, infusing innovation into the brand. When used as a field of color, it creates a bold, attention-grabbing moment.

Examples of the Sirvatus color palette, typography, and iconography in useSirvatus merchandise featuring a blue shirt and mug with their logo, demonstrating brand versatility

“Partnering with Circa provided the direction we were looking for and helped us build a very clear design system, which has guided the development of all marketing resources to date” — Michael Hays, Sirvatus Co-Founder”

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