Zach Mercurio
Zach Mercurio is the leading voice in organizational psychology focused on mattering. Through transformational speaking, facilitation, and research, Zach Mercurio helps both organizations and individuals understand how mattering, purpose, and meaning cultivate human potential, maximize well-being, and produce tangible results.
The Objective
For the release of The Power of Mattering, he worked with Circa to develop a compelling brand campaign and landing page experience designed to build emotional resonance and boost pre-orders. Through tailored messaging and elevated design, Circa helped deliver a launch that feels as significant as the message itself.
Circa developed a pre-order campaign to promote early book sales and the mattering movement.
The Create Mattering brand aesthetic was designed to extend the Zach Mercurio brand by reinforcing the core brand values and tone.
