Council Leadership

Council Leadership approaches leadership development differently. Its work draws on psychology, philosophy, ancient wisdom, and lived experience to help leaders better understand themselves, their relationships, and the way they show up in the world. As the organization evolved, its brand needed to evolve alongside it.

Art DirectionBrand MessagingBrand PositioningDesignDesign ProductionGraphic DesignIconography
Council Leadership brand work, image 1

The Objective

Circa partnered with Council Leadership to refresh its brand, create a new website, and build a cohesive visual system that could grow alongside its leadership programs, curriculum, and publications. From a more expressive digital presence to the design of The Wisdom Within, the refreshed brand gives Council Leadership a clear, flexible platform for sharing its ideas and expanding its impact.

Council Leadership brand work, image 2

A Brand Built to Expand: A refreshed visual system creates greater consistency across Council Leadership’s website, programs, publications, and future brand experiences.

Council Leadership brand work, image 3Council Leadership brand work, image 4

A Clearer Digital Experience: The new website brings Council Leadership’s philosophy, offerings, and personality together in a more intuitive and expressive experience.

Council Leadership brand work, image 5Council Leadership brand work, image 6

Ideas Made Visual: Custom symbolism and publication design turn complex leadership concepts into recognizable visual tools that can extend across curriculum and programming.

Council Leadership brand work, image 7Council Leadership brand work, image 8Council Leadership brand work, image 9Council Leadership brand work, image 10Council Leadership brand work, image 11Council Leadership brand work, image 12

Like what you see?

Start a Project