Lowe's
Lowe’s, a leading home improvement company with 1700+ locations across the continent, engaged Circa for brand stewardship of vibrant infographics, illustrations, campaign graphics, and animations.
The Objective
Circa provides ongoing support the Lowes communications team through ongoing graphic design and content creation for specific internal and external campaigns and initiatives.
MyLow is Lowe’s new AI assistant created to guide customers through every step of their home improvement projects. To communicate its role and value, Circa helped develop a storyboard that personifies MyLow as an always-there helper—providing real-time answers and relevant product recommendations.
The storyboard mirrors real-life homeowner questions for relatable framing.
From how-to questions to specific product needs, the campaign positions MyLow as a customer-first tool that makes big decisions feel manageable.
Lowe’s Hometown Project infographic celebrates the Lowe’s 100th-anniversary campaign initiative to bring resources and support to 100 community projects across the U.S.
“The Circa team is always so great, patient and helpful!”
– Emily Howard Digital Content Manager at Lowes
