Frist Gala '24
The Frist Art Museum is a non-collecting museum that hosts exhibits from the most prestigious art collections in the world and is globally renowned for its award-winning shows. Each year, the Frist holds annual fundraisers and campaigns, such as the Frist Gala to benefit the museum’s general operating fund and support its work of bringing the art of the world to Middle Tennessee. Since the success of the 2022 Frist Gala, we have collaborated with the Frist as their official event branding partner.
The Objective
To create an elegant invitation suite based on the 2024 Southern/Modern exhibit to anchor the event styling and create a comprehensive event branding package. Our design incorporated graphics and colors of the magnolia tree leaves and flowers, and this theme was woven throughout the full suite, including the donor materials, patron party invitations, save the dates, and Gala assets to maintain a cohesive look and feel.
Concept: From Bud to Bloom
Inspired by the magnolia – an iconic feature in many Southern gardens -this invitation suite represents the transition from bud to flower, from winter to spring, through the use of color and illustrative imagery.
Both the Gala and Patron party invitations were letterpress printed with blind deboss magnolia pattern on super thick cotton paper.
“Knowing that the Circa team wants to ensure the final product exceeds expectations makes it easy to want to continue working with them!” — Sam Newton, Development Coordinator”
