Charles Hawkins Co.
Charles Hawkins Co. is an established commercial real estate group in Nashville, Tennessee. They engaged Circa to clarify their brand name, story, and identity to increase brand authority in the growing market. After working through Circa’s brand discovery and identity process, Charles Hawkins Co. had a stronger name, clearer visual identity, and more cohesive brand story that underscored its rich history.
Art DirectionBrand AuditBrand GuideBrand MessagingBrand PositioningBrand WorkshopCommunications PlanningCulture AlignmentDesignDesign ProductionGraphic DesignLogo DesignMarketingProduct/Company NamingStewardshipStrategyWeb DesignWebsite Development
The Objective
Provide clarity in the Charles Hawkins Co. brand story, preserve their values, and create a refreshed identity to make the Charles Hawkins Co. brand seen, heard, and understood in a growing Nashville market.
