Friends of Warner Parks

Friends of Warner Parks is a Nashville nonprofit dedicated to the preservation of the Percy and Edwin Warner Parks. Partnering with Circa, FOWP revamped it's digital marketing tools including the CRM, CMS, donor database, and website.

Analytics ReportsArt DirectionBrand AuditBrand MessagingBrand PositioningCommunications PlanningContent PlanningContent StrategyCopywritingCustomer ExperienceDesignDesign ProductionEmail Marketing And LoyaltyGraphic DesignIconographyMarketingMarketing ManagementMarketing StrategySearch Engine OptimizationStewardshipStrategyUI/UXUser FlowWeb DesignWebsite Development
Park bench overlooking Warner Park with the Friends of Warner Parks logo overlaying the image.

The Objective

Refresh the Friends of Warner Parks website in order to promote its mission and gain more support to preserve, protect, and steward Percy and Edwin Warner Parks.

Close up of a web page on the FOWP site.Friends of Warner Parks icon set beside the new website on a laptop

Content strategy prioritized user acquisition through best SEO practices and clear content structure.

Grid of images showing different website pages.

The web experience focused on the user journey through clear calls-to-action and restyled web layouts that feel natural and inviting.

Full Moon Pickin' Party email inviting receivers to sign up for the event.Badges showing different icons for FOWP including their tagline.

“There is no way we would have been able to do this without Circa.”

– — JANE AVINGER CHIEF OPERATING OFFICER, FRIENDS OF WARNER PARKS

Collage of images from the Full Moon Pickin Party showcasing families enjoying musicians.Unfolded trifold brochure about Planned Giving.

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