Tennessee Wildlife Federation
Tennessee Wildlife Federation has broad involvement in wildlife conservation making it difficult to present one clear message. Circa partnered with TWF to adapt their brand narrative to speak to their diverse audience, offering a more intuitive information structure and cohesive messaging to reconcile the various dimensions of their work.
The Objective
Position the TWF brand to reach their core audience of hunters, anglers, and outdoor enthusiasts by clarifying core messaging, reconciling the various dimensions of their work, and creating a responsive, intuitive website.
A bold wordmark & simplified favicon based on TWF’s classic deer illustration, extend brand continuity with a modern twist.
Clear navigation with strategic menu categories and a prominent path to donations make the website user-friendly and increased session durations by over a minute.
Custom page templates support TWF’s diverse programs and empower the internal team with control over content updates.
“The workshop was incredible. The forced thought work was so helpful.” — Colleen Dolan, Director of Communications”
