Keyser
Keyser, an insurance agency headquartered in Kalamazoo, MI, knows that the right amount of coverage allows their clients to be more adventurous. Built on bold messaging, playful photography, and an asterisk with personality, Keyser’s insurance company branding celebrates the right risk.
The Objective
As a team across over 16 locations throughout two states, it was vital for every Keyser representative to understand their unique value and approach.
Keyser’s bold asterisk communicates a level of playful confidence, assuring their audience to embrace life’s adventures.
The new, quirky sensibility rethinks risk and goes where no other insurance company branding has gone before.
“At the end of our first meeting with Circa I said, ‘We want to work with someone who cares about our brand as much as we do.’ That is one hundred percent what we got with Circa.”
– Chris Fisher CEO, Keyser
