Affinity
Affinity, the New England-based cannabis retailer was founded in 2017. As master growers with state-of-the-art facilities, they needed a modern identity that fit their medical-meets-recreational niche and that would appeal to cannabis newcomers and connoisseurs alike.
The Objective
The investment that Affinity made in their brand paid off almost immediately. Circa's updated branding, website, and packaging set Affinity apart from the crowd and made it more attractive to buyers in a market that's oversaturated with competitors. It was so successful that they were able to sell their business just three years after its launch.
Affinity worked with Circa to create a modern brand identity that appealed to cannabis newcomers and connoisseurs alike without feeling trendy, spa-like, or antiseptic.
Unique iconography was created to elevate the product and make it easily identifiable to customers.
Affinity’s new brand shook the competitive landscape and led to a 100% increase in user sessions in just three months.
Visitors stay engaged for an average of 2.22 minutes on desktop and mobile.
“Circa is a powerhouse. They helped us launch our brand, assisting with everything from the logo, to our website, to product packaging, billboard design, and even the user experience for our app.” — Chrissy Cicon, VP of Operations”
