Friends Life Community

Friends Life Community provides opportunities, support, and community for teenagers and adults with IDD. After a pivotal year in 2020, the organization was ready to optimize its digital platforms to become more accessible and expand to new markets.

Brand AuditBrand GuideBrand MessagingBrand PositioningBrand WorkshopContent StrategyDesignEmail Marketing And LoyaltyLogo DesignMarketingStrategyWeb Design
FLC logo showing an illustrated blue bicycle with a yellow sun on top of a light blue background

The Objective

Enhance the effectiveness of FLC digital platforms with effective branding and messaging to optimize content and digital marketing efforts.

Page from FLC brand guide showing the before and after of their brand systemGrid of pages from the brand guide on a seafoam green backgroundColor palette for FLC

The vibrance and playfulness of the new visuals reinforce the mission of Friends Life Community: to help people with IDD grow and enjoy life in community.

Pattern of various illustrative iconsBusiness cards on bright yellow background on left and white paper stationery on rightThree social media posts on a yellow backgroundFLC branded stickers featuring custom illustrationsImage of the FLC website using their new brand on a yellow backgroundWhite shirt with FLC logo on left and tape with FLC pattern printed on the rightGraphic that says Everyone Deserves to Belong in FLC brand colors

Related Work

Charles Hawkins Co. letterhead with the green logo on deep green stationery

Charles Hawkins Co.

An established commercial real estate group in Nashville.

Armistead Farms logo on an olive green background

Armistead

A symbol of agricultural tradition for generations.

Houk Air Conditioning logo on a blue photo of an HVAC technician at work

Houk Air Conditioning

Dependable heating and cooling services provider in Texas.

Like what you see?

Start a Project