Happi
Happi creates CBD and THC-infused beverages crafted to help cannabis-curious women explore cannabis with confidence. Their mission blends education, wellness, and community—making cannabis more approachable through flavor-forward drinks and stigma-free storytelling.
Brand GuideBrand MessagingBrand PositioningContent StrategyDesignDesign ProductionGraphic DesignLogo DesignMarketing StrategySearch Engine OptimizationUI/UXUser FlowWeb DesignWebsite Development
The Objective
Happi partnered with Circa to clarify their brand positioning, strengthen their visual identity, and build a cohesive packaging and digital system. The goal was to elevate brand authority, increase consumer trust, and create a scalable foundation for future growth.
Empowering a new generation of cannabis-curious consumers
A cohesive identity for a fast-emerging category
Packaging and messaging designed to educate and destigmatize
