Rhinodart

After masterfully concocting the ideal agave-based drink, the Rhinodart team decided to share the holy grail of cocktail recipes with the world and teamed up with Circa to build a brand that could evolve across market segments and product lines.

Art DirectionBrand GuideBrand MessagingBrand PositioningDesignDesign ProductionFeaturedGraphic DesignLogo DesignStewardship
Orange and white Rhinodart cans

The Objective

Work with the founders of Rhinodart to establish a brand for their cocktail that can eventually grow into a lifestyle brand.

Rhinodart logo with the rhino mascotDifferent ways to show the primary Rhinodart logoColor palette for Rhinodart

Bold typography, a powerful & fun mark, and an outdoorsman-inspired palette work together to evoke the adventurous spirit of the Rhinodart Vibe.

Grid of pages from the Rhinodart brand guide

“Choosing Circa was not something we debated about, the Circa team is passionate, professional, diligent, FUN and extremely creative.”

– Jeff Bunting Co-Founder, Rhinodart

Rhinodart cans in various colorsRhinodart branded shirt and stickers

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