Varina Willse
Brand Strategist
As Content Strategist at Circa Brand Agency, Varina develops messaging and content strategies that help clients communicate clearly and effectively. Having worked across industries, from Fortune 500 fashion brands to healthcare ventures, she effortlessly translates complex ideas into impactful, compelling narratives.
Varina has worked for Conde Nast and Hearst publications and has taught English at middle and high school levels. Her professional experience, combined with her work on narrative non-fiction and creative projects like the Ponder Effect and the non-profit Mangata, informs a thoughtful, strategic approach to storytelling.
Education:
- B.A., English Major, Creative Writing/History Double Minor, University of North Carolina at Chapel Hill, 1995–1999
- M.St., Modern Literature, University of Oxford, 2001–2002
- Peabody College – Vanderbilt University, 2002–2003
Awards/Accomplishments:
- Independent Publisher Book Awards – Best Regional Non-Fiction (South) 2013
- Next Generation Indie Book Awards: Regional Non-Fiction 2013
Fun Fact: Varina’s first book Home to Us: Six Stories of Saving the Land, commissioned by the Land Trust for Tennessee, received critical praise and won her two book awards.
Reading, Listening, Watching.
Our team’s current favorites.
