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Sonya Watson

Sonya Watson

Brand Director

As Design Director at Circa Brand Agency, Sonya believes the strongest brands emerge through patience, collaboration, and a deep search for what’s real. From our Greenville studio, she partners closely with clients to look, then look again — uncovering the intrinsic authenticity that becomes the foundation of every visual system she creates.

Holding both a Bachelors and Masters in Fine Art for Graphic Design, Sonya has always worked in the creative space. Prior to joining Circa, Sonya was a senior art director with DVL Seigenthaler (now Finn Partners) and a senior designer at Freedom Forum First Amendment Center and Barnes & Co. Her work has achieved numerous accolades including Addy, Parthenon, Print Magazine, and Telly awards recognizing excellence in advertising, branding, design, public relations, and film production.

Education:

  • BA, Graphic Design, Appalachian State College, 1986–1990
  • MFA, Graphic Design, Savannah College of Art & Design, 1990–1993

Awards/Accomplishments:

  • Recognition from the American Advertising Federation for design work
  • Recognition from Public Relations Society of America (PRSA) for design and public relations work
  • Print Regional Design Annual: CD Packaging for Sparrow Records, 1996
  • Dove Awards: Best music packaging nomination for Amazing Grace: A Country Salute to Gospel, 2006
  • Telly Awards: Georgia-Pacific and Sustainable Forestry, 2013
  • Member of AIGA, American Institute of Graphic Design
  • Member of the Greenville Chamber of Commerce

Fun Fact: Sonya has three roommates: cats Poppy, Little Man Jack and Itsy. Itsy was found on top of a Walgreen’s sign and has remained small, earning her name.

Reading, Listening, Watching.

Our team’s current favorites.

Designers Don’t Read by Austin Howe
The New York Times
99% Invisible
Project Management for Humans by Brett Harned
Master of Change by Brad Stulberg
Fresh Air with Terry Gross
Financial Management of a Marketing Firm by David C. Baker
The Perfectionist’s Guide to Losing Control by Katherine Morgan Schafler
The Elements of Typographic Style by Robert Bringhurst