Sonya Watson
Brand Director
As Design Director at Circa Brand Agency, Sonya believes the strongest brands emerge through patience, collaboration, and a deep search for what’s real. From our Greenville studio, she partners closely with clients to look, then look again — uncovering the intrinsic authenticity that becomes the foundation of every visual system she creates.
Holding both a Bachelors and Masters in Fine Art for Graphic Design, Sonya has always worked in the creative space. Prior to joining Circa, Sonya was a senior art director with DVL Seigenthaler (now Finn Partners) and a senior designer at Freedom Forum First Amendment Center and Barnes & Co. Her work has achieved numerous accolades including Addy, Parthenon, Print Magazine, and Telly awards recognizing excellence in advertising, branding, design, public relations, and film production.
Education:
- BA, Graphic Design, Appalachian State College, 1986–1990
- MFA, Graphic Design, Savannah College of Art & Design, 1990–1993
Awards/Accomplishments:
- Recognition from the American Advertising Federation for design work
- Recognition from Public Relations Society of America (PRSA) for design and public relations work
- Print Regional Design Annual: CD Packaging for Sparrow Records, 1996
- Dove Awards: Best music packaging nomination for Amazing Grace: A Country Salute to Gospel, 2006
- Telly Awards: Georgia-Pacific and Sustainable Forestry, 2013
- Member of AIGA, American Institute of Graphic Design
- Member of the Greenville Chamber of Commerce
Fun Fact: Sonya has three roommates: cats Poppy, Little Man Jack and Itsy. Itsy was found on top of a Walgreen’s sign and has remained small, earning her name.
Reading, Listening, Watching.
Our team’s current favorites.









