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Union Station

About

Union Station Hotel is one of Nashville’s most iconic landmarks, known for its storied architecture, boutique luxury, and rich sense of place. The property delivers a guest experience rooted in history and elevated by modern hospitality, supported by thoughtful, design-forward communications at every touchpoint.

Objective

Union Station partnered with Circa to support its ongoing marketing needs with cohesive, brand-aligned creative. Our goal was to preserve the hotel’s distinctive character through refined design stewardship and polished production, ensuring every asset remained consistent with the property’s timeless brand expression.
Brand Guide · Brand Messaging · Brand Positioning · Content Strategy · Design · Design Production · Graphic Design · Logo Design · Marketing Strategy · Search Engine Optimization · UI/UX · User Flow · Web Design · Website Development
The Union Station Nashville Yards official logo centered over a bright, high-key architectural interior of the historic hotel lobby.

Boutique, story-rich visuals crafted to reflect Union Station’s unique identity.

Outdoor billboard for The Union Station Nashville Yards featuring a grand vaulted stained-glass ceiling and chandeliers with the text "New Renovations, Historic Features."
An outdoor poster stand in a garden setting advertising "Breakfast, Lunch, and Dinner" at Stationairy restaurant, showing a modern bar area with arched windows.

Refined campaign assets built for clarity, consistency, and guest engagement.

Left: A table tent for Ergo bar featuring cocktails and live music. Right: A "See Spot Stay" pet-friendly package flyer featuring a Corgi dog on a hotel bed.

Strategic creative that balances historic charm with modern brand expectations.

A composite of marketing materials including restaurant signage, pet-friendly hotel ads, and drink menus for The Union Station.

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