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Stulberg International String Competition

About

Since 1975, the Stulberg International String Competition has discovered and launched some of the world’s most accomplished young string musicians. More than a competition, it’s a legacy in motion—uniting performance, mentorship, and community to help artists under twenty step onto the global stage. With growing international prestige, Stulberg needed an identity system that could match the level of excellence it represents.

Objective

Circa partnered with Stulberg to elevate and unify its brand identity—refreshing the logo, messaging, and digital presence to better reflect its stature. Deliverables included a brand style sheet, verbal identity guidance, and high-fidelity website designs, ensuring the competition presents itself with the same refinement and vibrancy as the artists it celebrates.
Brand Guide · Brand Messaging · Brand Positioning · Content Strategy · Design · Design Production · Graphic Design · Logo Design · Marketing Strategy · Search Engine Optimization · UI/UX · User Flow · Web Design · Website Development
Stulberg International String Competition logo in thin pink font on a deep burgundy background.

From Kalamazoo to Carnegie—launching young musicians onto the world stage since 1975.

Official logo variations for the Stulberg International String Competition brand identity.
Responsive mobile website view for Stulberg Competition, including semifinalist list and menu layout.

“I love it. This is exactly who we are.” — Megan Yankee, Executive Director

Full visual identity style guide pages for Stulberg Competition, including color swatches and logo variations.

More than a competition, Stulberg is mentorship, legacy, and community in motion.

Laptop displaying the Stulberg International String Competition website next to the Executive Director's printed business card.

“Those words feel very right. Subconsciously, that’s exactly what I know our voice is. Incredible that you’ve nailed it down!” — Megan Yankee, Executive Director

Full website design for Stulberg International String Competition, showing the Master Classes page and a long scroll view of student profiles.

Refined. Vibrant. Respected worldwide. Rooted in Kalamazoo.

Stulberg International String Competition mobile website view showing the homepage and a detailed list of 2025 semifinalists, including names and instruments.
Final brand identity summary for Stulberg International String Competition, featuring the logo, social media profile, mobile site, and print collateral.

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