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RIE

About

RIE Coatings delivers advanced surface solutions for mission-critical industries including aerospace, medical, defense, and industrial manufacturing. With a reputation built on quality, reliability, and technical excellence, RIE has grown through strategic acquisitions and a commitment to its Road to World Class framework. To support this momentum, the company needed a refreshed brand identity and digital presence that matched its performance-driven reputation.

Objective

Circa partnered with RIE to build a strategic, scalable brand system—one that could unify acquisitions, clarify messaging, and support expansion into new markets. Deliverables included brand strategy, identity, messaging, and a refreshed website designed to highlight RIE’s strengths while future-proofing its growth. The result is a confident, cohesive brand built for both today’s reputation and tomorrow’s opportunities.
Brand Guide · Brand Messaging · Brand Positioning · Content Strategy · Design · Design Production · Graphic Design · Logo Design · Marketing Strategy · Search Engine Optimization · UI/UX · User Flow · Web Design · Website Development
Stylized RIE logo in bold white font with a futuristic 'E' design, set against a dark blue background with abstract geometric accents for a modern, tech-forward brand aesthetic.

Trusted by industries where failure isn’t an option.

Grid of digital slides showcasing RIE's brand guidelines, including logo variations, color palettes, typography rules, layout systems, iconography, and a mission statement focused on innovative tech solutions.

“Circa did quality work and kept the process moving forward.” — John Warne, CEO

Visual branding elements for RIE Coatings, featuring stylized 'R' logos on dark and light backgrounds, metallic embroidery of the company name, and a website screenshot with contact info and the tagline 'Your Partner in Metal Finishing Solutions.'

From aerospace to medical, RIE’s brand now reflects its reputation for precision and reliability.

Billboard advertisement for RIE featuring industrial bolts on a dark blue background with the tagline 'Engineered for performance. Built for trust.' Promotes coatings, plating, and surface treatments with the website RIECOATINGS.COM.

“Thanks to our partners at Circa for bringing this vision to life.” — John Warne, CEO

Collage of RIE brand assets including a matte gray water bottle with vertical 'RIE' text, a metal wall sign featuring logos for KAEHR PLASTICS and RIE, and an open blue binder containing a branded invoice or report with geometric interior design

A refreshed brand identity and website, built for growth and long-term trust.

Collage of RIE Coatings' digital brand presence including a laptop showing their website, LinkedIn profile with company details, a LinkedIn post draft, and branded business card and envelope for Rieta Preus.
Branded visual featuring RIE Coatings signage and environmental branding elements, emphasizing the company’s industrial identity and cohesive design language
Collage of RIE branding materials including a spark-themed logo, employee uniform with name tag, website mockup with engineering-focused taglines, business card for Becca Pineal, social media post, branded cap, and stylized 'R' icons in blue tones.

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