For more than sixty years, Houk Air Conditioning has served Texas homeowners with dependable heating and cooling services. Circa partnered with Houk to strengthen that story through a campaign celebrating its 1962 roots while developing a cohesive visual system for its growing family of customer touchpoints.
Create a unified brand system that honors Houk's legacy, reinforces its premium customer experience, and brings consistency across campaigns, membership programs, and everyday marketing materials.