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Austermiller Roofing & Construction

About

Austermiller Roofing isn’t just on roofs—they’re raising the standard for the entire industry. Female-led and locally rooted, their team blends grit, mastery, and genuine care to deliver roofs worth talking about. Whether it’s a storm-day save or a designer-level install, Austermiller brings confidence and reassurance to every shingle.

Objective

Circa partnered with Austermiller to build a brand as commanding and dependable as the team itself. Through strategy, identity, and messaging, we created a platform that could keep evolving—activated across high-priority touchpoints that bring their core values to life for the audiences they serve. As Austermiller’s trusted brand partner, we ensure their voice, visuals, and presence stay as strong and consistent as the roofs they build.
Brand Guide · Brand Messaging · Brand Positioning · Communications Planning · Content Strategy · Customer Experience · Design · Design Production · Graphic Design · Logo Design · Marketing · Marketing Strategy · Search Engine Optimization · Stewardship · Strategy · UI/UX · User Flow · Web Design · Website Development
The Austermiller Roofing & Construction refreshed logo overlaid a watermarked photo of a roofer with a ladder on a roof in Nashville Tennessee.
A billboard mockup with copy over Austermiller's branded red that reads "Raising the Standard in Roofing. Austermillerroofing.com" With a photo of a roof partially showing on the right.

“We threw out a lot of different thoughts and words, and you put it all together and made it meaningful.”

Penny Austermiller
President & CEO
Austermiller Roofing & Construction

The logo guidance from the Austermiller guideline, showing the text only Austermiller logo over their branded red, Austermiller Roofing & Construction logo over white, and the A brand logo mark over the branded grey.
A top over bottom comparison of the previous Austermiller logo under the refresh Austermiller Roofing & Construction logo.

“You’ve grasped our industry so fast, it honestly feels like you’ve been part of it for decades.”

M.J. Garrett
Sales & Marketing Director
Austermiller Roofing & Construction

Two mockups that show the revised Austermiller logo icon in context: on the left is the brand icon uploaded and published as the site favicon; on the right the logo icon is shown as the profile picture for the Austermiller Instagram account.
A mockup of the Austermiller website with the loco icon uploaded as the favicon and revised logo in the header of the website.

Peace of mind, every time. A visual and verbal identity that delivers on the brand promise without compromise.

Two flyer mockups of updated messaging headlines and an overlay of the logo badge. The headline on the left reads "Raising the Standard in Roofing" and the right "Commercial Roof Inspections."
Mockups of the Austermiller logo badge on a water bottler, zip up vest, and pick up truck.
Mockups of the Austermiller applied logo on: overlaid on a photo of a roofer, a zip up vest, a pickup truck, a water bottle, on a billboard reading "Raising the Standard in Roofing," on the website, and with an updated profile badge on Instagram.

From roofline to reputation–positioning Austermiller as the industry standard in expertise and trust.

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